Summary of Skills and Experience

  • Proven strategic project leadership and Design Thinking expertise (Customer Journey analysis and workshops, Persona Development, Design Sprints)
  • Excellent experience of cross-channel marketing (online marketing, social media marketing, SEM, SEO, CRM)
  • Working knowledge of content management tools (Magnolia CMS, WordPress) v Strong copywriting skills in German and English (PR, digital content, social media etc.)
  • Excellent experience of managing multiple projects for customer experience improvements (e.g. intranet optimization, Customer Journey management projects) and customer-centric digital platform development
  • Highly motivated and committed to tasks and projects involved with. Ability to learn new skills quickly and concisely. Able to identify and work towards goals and objectives. Keen interest in anything content, digital and customer experience focused.

Marketing Manager

Carousel | London

  • Developing and implementing marketing strategies
  • Managing email and direct marketing campaigns
  • Creating wireframes/low-fidelity mockups and project management for new business website
  • Managing Google AdWords and Social Media campaigns
  • Copywriting for various channels (Social Media, newsletter, PR, print magazine etc.)
  • Content management (WordPress based)

Digital Strategie Consultant

Ray Sono | München

  • Project management and strategic lead for various digital strategy projects
  • Design Thinking and Customer Journey workshop lead for international clients
  • Research and user testing experience
  • Persona development as a basis for strategic work
  • Strong focus on content strategy projects in general incl. copywriting
  • Social media marketing and strategy development for clients
  • Content management (Magnolia CMS)
  • Presales activities for various clients

Digital Account Executive

Archetype (früher Text 100) | München

  • Developing digital and social media strategies for clients
  • Consulting international clients on PR activities and influencer relations
  • Copywriting press releases and blog articles (e.g. for executives on LinkedIn Publishing)
  • Working on establishing social media marketing and SEM within Text100 globally


M.A. & B.A. Medien und Kommunikation, Universität Passau